Ree Projects is founded by Amsterdam based designer Desiree Kleinen in 2015. Trained as a fashion designer, Kleinen has two decades of industry experience and honed her skills at a number of leading luxury brands as Karl Lagerfeld, PVH group, Balmain, Faith Connexion and others. Her venture is a personal search for a new definition of luxury.
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From the designer's point of view, luxury means time - time to carefully design and develop products as sustainably as possible, with a focus on functional elegance and impeccable quality. Luxury also means empowerment of the diverse and modern woman to be herself, and emphasising both her pure beauty and personality.
Kleinen designs straight from the gut, creating pure shapes with distinctive constructions. She’s inspirational both as a woman and as a brand. The collections are designed & developed in her Amsterdam based studio and meticulously handcrafted with her team in Italy.
Creative Direction Desiree Kleinen Photography Andree Martis Styling Tess Yopp MUAH Sara del Re Model Aweng, Nevs agency London Copyrights, Ree Projects, 2019